Influencer Marketing Hub in no way guarantees accuracy of these results. Influencers Marketing Hub’s Fake Follower Checker, can help you spot fake or misstated accounts on Instagram. If an “influencer” can’t do that, then they are unworthy of the title. In short, an influencer has to influence people, have their respect and encourage them to take action. Moreover, some companies have had their campaigns come unstuck because of these pseudo-influencers. There are unscrupulous people online who like the reputation and perks of being considered an influencer, without doing the work needed to reach that status.
However, the main prerequisite for a campaign to work is that it uses genuine influencers to spread the brand’s message. They didn't check the authenticity of their influencers or whether they had audience credibility.Īs influencer marketing becomes more popular, almost mainstream, influencer selection becomes even more pivotal to a campaign’s success. One reason for firms losing money was because they picked poor influencers.
The top 15% received more than $20 for every influencer dollar spent, but 25% either lost money or just broke even. Influencer Marketing Hub undertook a survey in 2017 and discovered that the respondents had received a return of $7.65 for every dollar they spent on influencer marketing. Influencer marketing can produce incredible results for brands that use it well.
